7 Reasons Your Small Business Needs a Blog

7 Reasons Your Small Business Needs a Blog

It seems like everyone has a blog these days. If you don’t, you’re probably wondering what all of the fuss is about. Businesses of all sizes start blogs because they offer a wealth of practical advantages that ultimately boost those businesses. If you’re looking for reasons to jump on the blog train, there’s no shortage of them.

Customers are looking for impactful digital experiences and a blog is a perfect way to reach people you might not have otherwise.

To Improve Your Web Presence

Blogging is excellent for search engine optimization. By providing useful content relevant to popular keywords or common questions, you’re putting yourself on the map. Regularly updating and swapping guest posts with similar blogs can help you improve your ranks within Google’s engine and help you network professionally.

It will also position you as the expert in your field. If someone searches for the product you’re selling and your blog comes up, it will show that you know what you’re talking about.

To Turn Followers Into Customers

By incorporating your products or services into your blog, particularly with images and videos, you’re making your offerings a little more enticing. This can turn followers into buyers. They’ll develop a greater understanding of what you do and the value you provide will become clearer.

Photos and videos may be the closest thing to an in-person demonstration some of your customers will get if your business is primarily eCommerce.

To Establish Yourself As An Authority

If you create a lot of informative blog posts, people will realize that they can come to you for all of their needs in the niche. Whenever they have a question or they want to know what innovations and tech advances are coming to your industry, they’re bound to turn to you first.

Your customers will view you as wise, and people are likely to share your posts with others who have similar interests.

To Reward Your Employees

There are plenty of ways to reward your employees that don’t cost a ton of money. Try handing them the keys to your blog. If you have an employee who is an expert on a particular subject, let them write about it.

Use your blog to showcase their excellent work. Your blog can serve as the ultimate source of public recognition – it reaches the whole world, rather than just the local community. Imagine how empowered your employees will feel when you the world how proud you are.

To Provide Useful Information to Your Customers

People love lessons and tutorials. If these things can help your customers make the most of your products or services, your blog posts can add a tremendous value to every purchase.

These kinds of posts may answer questions customers (or potential customers) didn’t even know that they had. They can also serve as a potential upsell opportunity if you have supplementary products or services to push.

To Create Stronger Branding

Your blog posts will become the voice of your brand. The language you use and the things you write about will ultimately personify you. Your readers will feel like they know your small business for more than just what it provides.

You’ll be a friend with your own specific energy and presence. This makes you more memorable to people who have just started shopping with you or people who may be interested in shopping with you in the near future.

To Strengthen Your Social Media Strategy

Building up a robust blog will allow you to fill gaps in your social media content sharing schedule. Even if you re-share an older post that’s still relevant (you can even hashtag it as a throwback), you’re keeping your small business towards the top of your followers’ social media feeds.

It’s important to remember that quality matters more than quantity with your blog. What you provide needs to be useful and relevant enough for people to enjoy that content. If you start a cluttered blog that doesn’t provide much practical information, people aren’t going to want to return. Only write posts that you would enjoy reading.

Rachel is a mother of two beautiful boys. She loves to hike and write about traveling, education, and business. She is a Senior Content Manager at Bizset.com – an online resource of relevant business information.

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Instagram Insights to Enhance Your Web Design Acceptance and Reach

Instagram Insights to Enhance Your Web Design Acceptance and Reach

Instagram is admired worldwide as being synonymous with online imagery. It was a fresh new concept in social networking when it was introduced, and it also changed the way businesses approach the internet, and in turn their target audience.

This innovative image-based social network platform now shared many valuable lessons regarding how companies need to devise their online marketing strategies and website design. Let’s have an insightful overview of how an ideal business website design should be in light of its parity with Instagram.

The quality of images

It is rightly said that a perfect image can say a thousand words. So, any business maintaining a website should now focus primarily on displaying only high-quality and relevant images on their pages, which their target users can easily comprehend and respond positively.

The successful business owner is now keen on including original photography in websites, which personalizes well with the needs of the users and takes advantage of the value associated with perfect online imagery. Originality and relevance are the primary considerations web designers need to take regarding using online images. It is essential to practice this caution while choosing images for the social media platforms and landing pages too to be in tune with Instagram shareability.


The minimalist approach is the new trend in web design. A cluttered site is not only unattractive but also will adversely affect the page ranking by taking a lot of time to load and being less user-friendly. A minimalist design approach will succeed here by avoiding any distractions to a straightforward user experience. New age web users are very impatient as they want to get the information they look for instantly. So, it makes sense to design a clutter-free and straightforward site.

Instagram and web design

The psychology behind Instagram is its attention-grabbing way of by showcasing businesses and individuals around the world. So, you need to have a keen eye on imagery and presentation on your website too to impress the users who are tuned to the way how the social media sites like Instagram works.

Gaining more exposure

Instagram is also worth in getting included in website design to drive in the real Instagram followers, especially if you are developing a business website. With this inclusion, Instagram will help expose your site and business to the entire world, and unlike the conventional modes of advertising and traditional promotional techniques, you can have access to the content and change anytime or edit it anytime from anywhere.

Instagram will work as another platform to connect you with the potential target group people without any restrictions. It allows you to share a message instantly with the users and also create an always changing visual appeal to the target audience. In the minimum budget, you will be able to maximize your reach and acceptance through Instagram.

Gaining consumer insight

Instagram web analytics capabilities will give you a clear insight into how your prospective consumers behave online and what they expect from you. It enables the business owners to gain a clear insight into what your prospective customers want and how to devise your promotional strategies accordingly. Proper analytics help you also to track the performance of Instagram posts and give you a clear understanding of what to focus more and what to be taken lightly.

Solidifying online presence

The Internet is a vast platform and now acts as a virtual shopping hub, on which every business may face very tight competition. To tackle this, it is not just presence, but clear visibility and capacity to attract more potential traffic towards your site.

People should instantly recognize your brand. Similar to landing on your home page, they also should be able to visit your Instagram account and get relevant information as to what they seek for to take better purchasing decision. Moreover, a substantial presence on social networks like Instagram can surely add more value to your repute than what a stand-alone, self-made website can do for you.

Driving in traffic

The primary requirement of any online promotional strategy is to bring in more traffic to your business page and also get more conversions through it. Being well presented on Instagram will surely attract more potential consumers and on doing it smartly, you will be able to convert them into prospective customers on the go. A lot of research has shown that Instagram (if handled correctly) can help increase website traffic up to 50% over time.

So, website maintenance and Instagram account need to go hand-in-hand to enhance the performance of your brand online. We will discuss more tips and tricks to use Instagram for business promotions in the forthcoming articles.

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

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10 Must Have WordPress Plugins And Tools For Business Sites

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WordPress is an amazing tool for businesses. One of the things that makes the CMS a powerful digital experience is plugins. With these tools, you can do almost anything to make your site unique. Try these 10 plugins and tools to help you make the most of your WordPress site.

  1. WP Forms

This tool is designed to help you create forms that you can place anywhere on your site. They can help you create polls, payment forms, order forms, and more. It’s very beginner friendly, so even if you’re just getting started you’ll be able to get the most out of it. Most of the forms use drag and drop features, so you’ll find it simple to put together custom forms in no time at all.

  1. Australian Reviewer

The content you post on your site is more important than you’d think. You need to ensure that it’s totally polished at all times, as it’s the first impression you’ll give to a lot of readers. That means that your content should be edited well. If you’re not sure how to do it, or you don’t have time, this service can handle it for you.

  1. Backup Buddy

Nothing is worse than losing all of your work. “You think your website’s secure, but anyone can be the victim of an attack or a simple server malfunction,” says professional content writer Gary Underwood from Revieweal. “Backing it all up means that you can get it back again, even if the site goes down entirely.” This tool backs up your site, and makes it easy for you to bring it back up should you need to.

  1. Yoast SEO

Your SEO is vital, and this tool makes it easy for you to keep on track. You can manage the SEO for the site as a whole, or on a page by page basis. A traffic light system can help you understand if your SEO is up to scratch before you hit publish.

  1. Jetpack

Many business owners swear by this plugin for WordPress. It performs several different functions, that all help you run your page more effectively. The page stats help you see who’s coming to your site and when helping you get a picture of your audience. There’s also site tools that help you improve the speed and performance of the site, which is vital for SEO.

  1. WooCommerce

As a business owner, you’re more than likely going to need a way to sell through your website. WooCommerce offers a complete, professional package. “It’s very simple to use, and creates a buying experience that all customers can use with ease,” says site developer Ami Dearson from UK Services Reviews. “I’ve used it on several sites, and it’s cut down on time spent setting sales options up considerably.”

  1. OptInMonster

If you want to generate leads through your website, this is the best way to go about it. You can create leads by asking users to opt into your email newsletter through this plugin. It’s a simple and easy way to stay in contact with your customers and keep them coming back to you.

  1. UK Services Reviews

If you want to bring in readers, and more importantly convert them into customers, your SEO needs to be spot on. As a beginner though, you may not even know where to begin. This is where this service can step in and help you. Hire them to edit your content and optimize it for SEO. With their know-how, you can start bringing in those customers.

  1. KeyCDN

If you’re losing visitors as soon as they hit your page, it could be because it’s taking too long to load. Customers are flighty, and if they have to wait too long for you, they won’t hang around. If you want to keep them on board, this is the tool for you. Install it on your site, and it will help speed up the load time by delivering your static files for you. You’ll be amazed at the difference it can make.

  1. Buffer

Your audience will always be coming to your site at different times, so you’ve got to make the most of that time frame. The best way of doing so is by using this tool. You can create posts and set them up with it, so it’ll release them at just the right time. That means that they’ll see them at just the right time.

These ten tools are designed to create perfect business sites, that reach their intended audience easily. Give them all a try on your WordPress site, and look at the difference they can make to you.

Rachel Summers

Rachel Summers is a social media manager and has been working with both large and small companies for seven years, helping them create social media strategies. These companies include Student Writing Services, a custom writing service. In her spare time, she works with start up companies to help them get ahead online.

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How To Accelerate Your Conversion Process On Your WordPress Site

How To Accelerate Your Conversion Process On Your WordPress Site

You may have an amazing product to sell or a great service to offer but if your website cannot convince web users to stay then it is bound to fail. SEO can bring in traffic but it cannot convert users into potential customers. This article will provide you essential tips to accelerate your conversion process.

We will consider WordPress here as this is the most widely used platform for website development and support. It is popular among millions of existing business owners and beginners alike, thanks to its user-friendly guidelines and simple design along with tons of available themes to help you along the way. The design of the website is equally important as the content it holds and improving it can make a lot of difference to your sales.

Tips to help you improve the quality of your website:

  • Use a simple theme-

When you start working on your WordPress website design, the first task you will encounter is to select a theme and believe me it is more difficult than you think just because of the vast majority of themes available to choose from. Never opt for anything too flashy or cluttered with too much info unless you want to scare the users away. Select a theme that is simple, eye-catching yet engaging.

  • Make an impact above the fold-

you must have often heard that ‘the first impression is the last impression.’ The first thing a user spots will determine whether he will stay or flee. Try to put important things on top, above the fold (after all that’s what brought him here in the first place) instead him scrolling down searching for his interests.

  • Avoid distractions-

Sometimes websites use lots of flashy plugins or unnecessary decorations just to make the webpage look more attractive. Avoid these at all costs, making the user search for desired information is a sure way of losing his interest and flipping over to more user-friendly websites. Keep the important info in plain sight where it is easily accessible.

  • Understand user’s needs-

You should always aim for engaging the users for longer durations, this should be your top priority after all that was the whole point of starting your website in the first place. For this, you really need to understand your users such as what age groups you are targeting, what are their needs, and what you can provide them. These questions will help your site become more user-centric.

  • Prefer conventional navigation system-

Another issue some developers run into is they don’t provide a conventional navigation system. By conventional, I mean keeping navigations in the head, links in the footer, and sidebars on the left. This has been a trusted method for long and users look for it without much thinking. Making it too complex and hard to operate navigation will even defer your existing customers let alone new users.

  • Use SEO to your advantage-

Search Engine Optimization is a great tool to bring in traffic to your site and knowing how to use it effectively to your advantage will greatly help you with your conversion rates. It can be put to use by using relevant keywords and content for mostly used searches and focusing on one topic or one item per page at a time which will prompt Google to place your site among top ranks thus bring the users directly to your website.

  • Use quality content-

Whenever it comes to content, always prefer quality over quantity. Users generally lack the focus to go through lengthy texts and nothing drives them away faster than the poor quality of your content. So always aim for content that is simple, precise and easy to understand.

  • Introduce interruption marketing-

Interruption marketing is a new term in the digital arena which I won’t say is easy to use but once you get the hang of it, will bring you the desired results. It basically works as a break from otherwise long content which sometimes gets pretty boring, but the use of sudden pop-ups or booth gimmicks can help your users from deviating from the content and help them convert into potential buyers.

  • Split-run testing-

Lastly, split tests or bucket tests or A/B testing is a simple test you can use before launching the final version. It works by creating two variables of your final product and testing both samples via a subject whose response will determine the effectivity of both variables thus enable you to make more precise decisions.


A WordPress website is a powerful tool in itself and when combined with SEO can take you long ways in your road to success. Above are some of the key design tips if applied carefully can greatly improve your conversions and help you speed up your journey.

Janet T Clinton is a web design professional working at Clap Creative, a web design company in Los Angeles. She has written several articles related to technology, e-commerce and entrepreneurship. You can follow her on Twitter as well @janettclinton.

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How to Reduce HTTP Requests in WordPress (Make Your Website Faster!)

Learning how to reduce HTTP requests in WordPress sounds like a thing only developers need to deal with. However, in reality it concerns anyone who has a website powered by the CMS.

Here on Torque, we have written extensively on how to speed up your WordPress website:

Reducing HTTP requests is just one piece of that puzzle, yet a very important one. For that reason, this article will deal with how to do so in detail.

In the first part, we will define what exactly HTTP/S requests are and why it’s important to keep their number as low as possible. Then, the rest of the article will show you practical ways to reduce HTTP requests on your own WordPress website.

What are HTTP/S Requests and Why Do They Matter?

Let’s start at the beginning. What is an HTTP/S request?

First of all, whether we are talking about an HTTP or HTTPS request depends on whether you have set up HTTPS encryption on your site. Aside from that, they are the same thing, which is why I will use the two terms interchangeably in this post. However, what are they?

HTTP Requests Happen on Every Website

On the most basic level, an HTTP request happens whenever a browser asks for something from your server. That can be a file like a style sheet, an image, embedded video or script. Basically, everything your site is made up of. Each of these is a separate request.

This is important because only when all requested files have been delivered to the browser does it render your website. Before that, your visitors can’t see it.

As you can guess, the more the browser has to download and process, the longer your site will take to load. That’s especially true if your site is popular. In that case your server has to deal with many simultaneous HTTP requests at once.

That, in turn, has great influence on the user experience, which influences traffic, subscribers, conversions, sales, and more — in short: the success of your website.

They Influence Your Bottom Line

A good example to understand the importance of HTTP requests and its effect on page loading time is Amazon. The company once calculated that a delay of only one second in page load time would result in a loss of $1.6 in revenue per year!

While your site is probably not on the same level of cash flow (however, if it is, kudos!) it will still repel 40 percent of visitors if it takes longer than three seconds to load.

how loading time affects shopping behavior

In addition to that, Google has gone on record that page loading time is a ranking factor. They will also extend this to mobile searches come July 2018. Consequently, any investment into reducing HTTP requests on your WordPress site is an investment into your bottom line.

However, what’s the first step to doing that? Knowing how many requests your site makes in the first place.

How to Check the Number of HTTP Requests of Your WordPress Website?

To reduce the number of HTTP requests on your site, you first have to measure the status quo. Use the following tools to figure out just how big (or small) your problem is.

Chrome Developer Tools

Google’s browser offers in-depth information on how long each site element and file takes to load. Just visit your site and open the browser menu, then go to More Tools > Developer Tools (or hit Ctrl/Cmd+Shift+I).

how to reduce http requests wordpress with the help of chrome developer tools

In the new panel on the side, click on the Network tab.

google chrome developer tools network monitor

Here, you can review what exactly happens on your site and how long each task takes to finish. The browser also offers in-depth information for each element.

Firefox has similar functionality, however, I found Chrome a little more comfortable to use.


Pingdom is my personal favorite when it comes to measuring page speed. The tool has a nice interface and delivers results quickly. Just input your site, select the location to test from and it will go to work.

Besides an overall score, you receive detailed information on areas that could use some improvement.

pingdom test number of http requests
Looks like The New York Times could also use some tips on how to reduce HTTP requests.

It also shows the page weight broken down by content and, most importantly, a waterfall diagram.

pingdom tools waterfall diagram

The latter enables you to track what is loaded when and how long each request takes to complete. Very useful information to take concrete steps to reduce HTTPS requests on your WordPress site.


GTmetrix is very similar to Pingdom. Through their service, you can learn your overall page speed score and exactly makes your site slow and how to correct it. It also comes with a waterfall diagram.

how to reduce http requests wordpress gtmetrix

Overall, GTmetrix is usually a bit slower and not as nice to look at. However, it’s still very useful and I often use both Pingdom and this tool together.

How to Reduce HTTP Requests in WordPress

Alright, now that you know where the trouble lies, let’s talk about solutions. Below, you find different ways to reduce HTTP requests on your WordPress website. Some of them are a bit technical, however, I have full confidence that you will be able to make them work.

Reduce, Reuse, Recycle

Excessive HTTP requests are most often a thing of having too much stuff on your WordPress site. The most common culprits are plugins. Many of them add their own style sheets and assets to the loading queue of your website.

As a consequence, the first order of the day it to go over your plugin list and boil it down to the bare essentials. De-install what you don’t need, deactivate what you only use occasionally. Be ruthless, your site performance will thank you.

how to reduce http requests in wordpress reduce number of plugins

However, it doesn’t stop at plugins. Next up, get rid of everything else on your site that you don’t need, including themes. Check out our spring-cleaning ebook for more ideas of what you can get rid of. This does not only reduce HTTP requests but also increases security and makes your site more pleasant to work with.

Use the analysis tools above to find files or assets that slow down your site significantly. If that’s the case, find ways to get rid of or replace them.

For everything that stays on your site, you might want to use WP Asset CleanUp. The plugin works similar to lazy loading for images (see below). It detects site assets that don’t appear on pages requested by visitors. If that is the case, it prevents them from being loaded, thus reducing HTTP request.

Delete Unused Images

Among the assets to get rid of, images are of special importance. They not only produce HTTP requests but also usually make up the majority of page weight. For that reason, if you can reduce them, do so!

Like you did with your plugin page, go through the WordPress media library and cut merciless what you are not using. This will also shrink yours in size, which is good news for backups and migration.

Optimize the remaining images that stay for SEO and quick loading. Then further speed up your site via the aforementioned lazy load. Or, if you want to take things to the next level, create image sprites. This combines several images into one and only displays specific portions via CSS.

Concatenate and Minify CSS and JavaScript Files

Talking about combining several files into one, you can do the same with style sheets and scripts. Each of these represents a separate HTTP/S request and thus the less you have of them, the better. One large file usually downloads much faster than several smaller ones.

Plus, you can combine that with minification. This simply means stripping away all characters and formatting that make the files easier to read for human beings. Doing so will greatly reduce the file size and thus speed up their download.

how to reduce http requests wordpress css minification example

You can all of this by hand, for example, with a tool like Gulp. Use this guide to get it right.

However, an easier way is to simply install Autoptimize, which will do all of the above automatically. I have had very good experience with it. Some of the caching plugins below also have that ability.

Be aware, however, that concatenation and minification is no longer necessary with HTTP/2. So, if the majority of your traffic already uses this protocol, this technique will not have as big an effect as it used to.

Limit External Resources

HTTPS requests do not only come from your own site, they can also involve external sources. Popular examples include:

  • Custom fonts — While the services for custom fonts are usually fast, they still produce extra requests. Therefore, here the motto is also: only load what you actually use. This does not only mean limiting the number of fonts but also that of styles and scripts.
  • External images — External images are most common in the comment section, especially since WordPress uses Gravatar by default. You can or switch them off under Settings > Discussion > Avatars or reign them in with these plugins.
  • Social media buttons and counters — Social media is an important marketing tool, however, it’s easy to overdo it. Just like you don’t need to be on every network, you also don’t need to offer sharing options for all of them. Stay with what you are actually using.
  • Embedded videos — Videos from YouTube and other sources are a great addition to your content. If you use a good service, they are also usually served up quickly, however, video embeds are still additional HTTP requests. So, if you don’t need them, get rid of them.

Again, refer to the analysis tools above to find out if any external requests slow down your website excessively.

Use a Caching Plugin and/or CDN

While caching doesn’t reduce the total of HTML request on your site, it can cut down on the number of requests made by repeat visitors. Since it keeps a lot of your site’s content static, people who swing by your site regularly don’t have to download and process everything from the beginning.

The most popular candidates here are WP Super Cache and W3 Total Cache. WP Rocket is a popular commercial solution.

Caching also works well together with a content delivery network (CDN). This means a network of computers distributed across the globe that keep a copy of your site at hand. That way, it can be served to visitors from the nearest possible location.

In addition to that, a CDN offloads HTTP requests to a server other than yours. Splitting the workload that way can greatly enhance your page loading speed.

How Will You Reduce HTTP Requests on Your Site?

Minimizing HTTP/S request in WordPress is a direct investment into user experience and your bottom line. Requests slow down your site, which in turn slows down all other success markers.

In this article, we have defined what HTTP requests are, looked at how to measure them, and gone over ways to have less of them on your WordPress site. In the end, reducing HTTP requests boils down to employing healthy minimalism and only tolerating on your site what you absolutely need.

That doesn’t mean making it boring and unappealing. It just means taking a good look at your web presence and what is essential to it. Cutting out unnecessary components and assets will not only help you reduce HTTP requests and speed up your site but also greatly improve your workflow. That way everybody wins.

What other measures do you know to reduce HTTP requests in WordPress? Anything to add to the above? Let us know in the comments section below!

Nick Schäferhoff is an entrepreneur, online marketer, and professional blogger from Germany. He found WordPress when he needed a website for his first business and instantly fell in love. When not building websites, creating content or helping his clients improve their online business, he can most often be found at the gym, the dojo or traveling the world with his wife. If you want to get in touch with him, you can do so via Twitter or through his website.

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A Beginner’s Guide to Adding Facebook Pixel to WordPress

A Beginner’s Guide to Adding Facebook Pixel to WordPress

While Facebook offers amazing advertising capabilities to publishers of all shapes and sizes, on the other hand, WordPress is considered to be the easiest, quickest and most efficient way of starting a business online. However, if you want to get the full value out of Facebook’s advertising capabilities to boost up the growth of your WordPress-powered business, you’ll have to add the Facebook Pixel to your WordPress site. Let’s know what the Facebook Pixel actually is and how to leverage it on a WordPress site.

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The Right Way to Use SEO for Better Marketing of Your WordPress Site

The Right Way to Use SEO for Better Marketing of Your WordPress Site

It does not matter what kind of business you are running, marketing is incredibly important. Becoming successful and reaching new audiences can only be done with good marketing. If people don’t know about your services, how can they pay you?

Grabbing attention early is important and a great way to do that is with SEO. If you can get noticed by Google, that’s a great first step in branching out to the rest of the web.

Utilize the benefits of SEO

If you aren’t optimizing SEO, you will fall behind. It can help to improve your business.

SEO strategy should be a priority when starting any business. Because more and more people are surfing the web on their phones, being visible on Google is a great way to be seen on all platforms.

Stay competitive

If the market you want to enter is competitive it can feel daunting to supply another option. If you want to make sure customers choose you over anyone else, use keywords and compelling headlines.

Here, SEO will help you cut through the noise and be visible. If you have great marketing campaigns it won’t matter unless people can see them. Rise to the top of a search engine with tools like Yoast SEO. It will show you everything you need to fill in in order to rise to the top.

When the question of SEO arises, then there are several factors that one needs to take care of. When it comes to server time, well you reduce server response time WordPress easily, thus getting the opportunity to get more visitors. WordPress can provide you with readymade themes, plugins and many more tools to make SEO a no-brainer.

Still, you will have to make a conscious effort to fill in SEO.

Considering hiring a professional that can make sure everything you post is correctly optimized.

One thing you must remember that they have to be very experienced and expert about the task. You can even find a freelance to fill go through your website and make sure it’s ready to go.

At the end of the day, SEO should be a crucial element of any website, especially an ecommerce one. Make sure you have downloaded a plugin or hired an expert to check that each post will appear on Google.

Derek Iwasiuk has written this post keeping in mind the aspect of enhancing online business with SEO boosting. This technique is indeed helpful if applied professionally. He has also stated about how to reduce server response time WordPress and therefore gaining more visitors easily.

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How to Design Your WordPress Blog in 2018

How to Design Your WordPress Blog in 2018

With WordPress, anyone can share their experience, their lifestyle, anything on a blog. Managing your own blog allows you to publish anything you want without boundaries. You can share your favorite recipes or share photos and stories of your travels.

Moreover, a well written and SEO friendly blog can top you on the Google ranking, however, those eyes won’t stay if you don’t have a beautiful design to entice them. Thus, it is essential that the visitors should find your blog appealing. You can achieve this by designing your WordPress blog beautifully. A well-designed blog is beneficial for you in all the aspects.

To make an amazingly designed blog the key thing is to pick the right blogging platform offering a broad range of design possibilities.

WordPress is the best ever choice!

  • According to the recent research, WordPress’ share is 50-60% of the global CMS market and about 8% of the top 100 blogs are managed with WordPress.
  • It is the only open-source platform that powers more than 75 million blogs and offers around 2,500 of design themes.
  • Also, designing your blog in WordPress will diminish your time, efforts and money since you don’t require creating a design from scratch.

Creating an attractive WordPress blog design that will flourish in 2018, you will need to follow certain effective steps. Here we are giving a step-by-step guide to help you make a prosperous WordPress blog.

Register Your Domain Name and Setup Hosting

The first essential step is setting up hosting and registering a domain name. WordPress needs a domain name and a web server space to work. Getting a reliable host will free up your attention to security and scaling, and allow you to make the site look beautiful.

Select The Best Quality Design Theme


There are thousands of themes to choose from the WordPress repository. There is a theme for almost every site you want to create. Make sure the theme is updated often and comes with support.

Here are some of my favorites for the new year.

Once you have found and decided a WordPress design theme, before installing it you need to ensure certain points.

  • Active installs
  • Ratings number
  • Reviews
  • Preview the theme
  • Is the theme maintained, updated, and supported by a reputable developer.
  • Last updated

Use a Page Builder

It can be difficult to edit themes and make them look like the preview, using a page builder can make things easy for you. Page builders are plugins that allow you to create and customize your layout with an easy drag and drop interface without the need for coding. With page builders, you can create a unique and professional looking blog with no design knowledge.

Page Builders allow you to:

  • Present your content the way you want
  • Choose colors
  • Make your posts unique and different from each other
  • Add one or more sidebars
  • Add a big call to action

Which are the best Page Builders?

Work on the Logo and Navigation Menu

The logo and navigation menu are the first two things a visitor encounters. Thus, your header should look professional and showcase what your blog is about. You also need to make sure that a visitor can effortlessly navigate your blog at any moment and search your content deeper.

Note Following Points To Set Your Navigation And Logo

  • Add a clear navigation menu at the top with links to about page, contact, and services
  • Include a suggestive but a concise tagline
  • Try to use text-based logos
  • Display social evidence

Responsive WordPress Blog Website Design

It is found that in 2007 more than 55 percent of global internet traffic is from mobile and tablet devices. Create Responsive Website from Scratch that appears beautiful on touch-based screens or smaller screens is another significant concern. Responsive Website Design is a smart design that acclimatizes itself as per the screen size of the user’s device and offers the best visual experience for visitors.

Google suggests responsive design as a better approach to configure your design since it is convenient for the user and there is no need for redirection like on other mobile solutions

Make A Fast Loading Blog

If your site isn’t fast from the start, your visitors will click off. Focus on page speed and user-friendliness by keeping everything simple in design. Your blog should be loaded within a couple of seconds.

Check Following Points for designing a simple and effective blog:

  • Remove buttons, widgets, ads, pop-ups, and other distractions.
  • Add buttons that have the major impact with your audience
  • Use the lightweight versions in place of the official buttons
  • Avoid adding unnecessary things in the first place
  • Focus on quality over quantity

Create great content, follow the above steps, and make your blog design outstanding and admirable. Make sure to select an appropriate and creative WordPress theme.

Anchal Malik works at Excellent WebWorld as a Creative Content Writer and looks after content marketing. Always smiling and keen to learn new things. a fitness freak with a foodie attribute. I have keen interest in Mobile App Development, WordPress Development Services.

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