How to make your WordPress Posts go Viral

How to make your WordPress Posts go Viral

An awesome blog is a sure-fire way to bring attention to what you’re doing, share your experience and expertise with others, and, of course, make a living. All these goals cannot be reached unless your posts are super popular. Getting the word out is the biggest challenge every beginner blogger faces, and often it becomes an insurmountable issue.

No worries, though, we are going to find out what it takes to make your WordPress posts go viral right now and teach you the truth that will serve you well on this journey.

Write Epic Content

This is the only real way to become a popular blogger. Google won’t like you until you produce awesome content that people find useful. Content is indeed king! People are constantly looking for something they can benefit from, so you should become a provider of really helpful information.

However, even the best content in the world will go unnoticed if you don’t provide a spark that will get things going. Here’s how to do it:

  • Optimize your posts with keywords. Use Google Keyword Tool to define the most popular search terms.
  • Proofread your posts multiple times. “A blog post with errors makes you look like an amateur,” says Nancy Greenberg, an editor from AWriter. “Many blogs crash and burn every day because of that.”
  • Add visuals. Many people are visual learners, so having quality pictures is a must. This article about 21 websites with breathtaking free stock photos can be used to locate stock photos, but always aim for original visual content.

Share on Social Media

This is another integral part of every blogger’s arsenal. Before you create your first blog article, decide what social media platforms you’ll be using to share it. Going mad and sharing it on all of them won’t work because it will earn you the status of a spammer.

So, here’s what social media sites are good for:

  • Pinterest – for visual materials like infographics and images
  • LinkedIn – business-related content
  • Facebook – entertainment, how-to, news, reviews, etc.
  • Twitter – design, business, news, entertainment.

Interview an Awesome Person

Pick up an interesting person who is also relevant in your niche and ask them for an interview. Create questions that the person and your target audience find interesting and present some of them in your interview proposal.

This person could be a well-known blogger or a CMO. By interviewing them, you can get free quality content and more visitors to your site. Moreover, the interviewee might also place the link to the interview on their own site, which means more traffic.

Here are 10 tips for creating awesome interviews for bloggers on Incomediary to get started.

Create How-to Articles

As mentioned above, people are always looking for stuff that can help them to get something done. So you should be one of the sources that provide that! Just describe how they can accomplish something, go into detail, and cover the topic in-depth.

Here’s how to write a killer “how to” article from CopyBlogger.

Jetpack Publicize

You’re using the most popular and powerful blogging platform, so let’s see how it can help us to get some traffic. Jetpack plugin or Publicize module are two great options that allow automatic sharing of your blog posts on social media.

Ready to go Viral?

Feel free to play with these ideas and get your content out into the world. You’ll quickly see what is really working and bringing more people to see your content.

Nancy Spektor has sharpen her pencil at The Daily of the University of Washington. After graduation she decided to combine her business degree with her passion for written communication. Nancy writes about marketing strategies, content management and various other topics that she finds intriguing. If she is not composing on her laptop or notebook, you probably can find her playing with her dog Bok Choy.

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Celebrate the WordPress 15th Anniversary on May 27

Celebrate the WordPress 15th Anniversary on May 27

May 27, 2018 is the 15th anniversary of the first WordPress release — and we can’t wait to celebrate!

Party time!

Join WordPress fans all over the world in celebrating the 15th Anniversary of WordPress by throwing your own party! Here’s how you can join in the fun:

  1. Check the WordPress 15th Anniversary website to see if there’s a party already planned for your town. If there is, RSVP for the party and invite your friends!
  2. If there isn’t, then pick a place to go where a bunch of people can be merry — a park, a pub, a backyard; any family-friendly venue will do!
  3. List your party with your local WordPress meetup group (Don’t have a group? Start one!)  and then spread the word to other local meetups, tech groups, press, etc and get people to say they’ll come to your party.
  4. Request some special 15th anniversary WordPress swag (no later than April 27, please, so we have time to ship it to you).
  5. Have party attendees post photos, videos, and the like with the #WP15 hashtag, and check out the social media stream to see how the rest of the world is sharing and celebrating.

Don’t miss this chance to participate in a global celebration of WordPress!

Special Swag

In honor of the 15th anniversary, we’ve added some special 15th anniversary items in the swag store — you can use the offer code CELEBRATEWP15 to take 15% off this (and any other WordPress swag you buy), all the way through the end of 2018!

Keep checking the swag store, because we’ll be adding more swag over the next few weeks!

Share the fun

However you celebrate the WordPress 15th anniversary — with a party, with commemorative swag, by telling the world what WordPress means to you — remember to use the #WP15 hashtag to share it! And don’t forget to check the stream of WordPress 15th anniversary posts.

When 30% of the internet has a reason to celebrate, you know it’s going to be great!

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How to Learn Design From Competitor Websites

How to Learn Design From Competitor Websites

Creating ideal web designs for a site is not an easy task. Different types of websites have different goals, and you need to work accordingly. For instance, if you are working on a lifestyle blog, graphical images and white space are the norm. That said, for an educational website, a simpler design would work fine.

Though you can absolutely customize every piece of your design, that can be very time-consuming. What if you could find a beautiful website you love and mimic that design? It would definitely save some time and show you what’s truly possible with WordPress.

The Criteria

I looked for sites that accomplished a specific goal within each category.

These are the ones I came up with-

  •    Affiliate website- Getting more conversions
  •    Personal blog- Improving traffic
  •    Digital marketing website- Getting more leads
  •    Business/resource website- Better User engagement
  •    Magazine- Improving subscribers

Note that this list considers the major goals a site would be targeting and it may vary for some sites, but you will mostly find a site working on design changes for the above list.

After funneling the most useful tips, I found some great insights to share with you. This post will help you learn the design changes to do that will help you serve both the better UX and functionality.

Theunbiasedreviews.com- Affiliate website

Goal- Getting more conversions

The Unbiased Reviews is an Amazon affiliate website managed by James Galea (an appliance expert and marketing specialist).

What design changes would you suggest for improvising conversion rate?

Here is what he said- “We did quite a few changes in our design, and these changes helped us improve the conversion rate by over 20%. We used WordPress thrive architect plugin to create buttons, lightboxes, and a table. We turned our content from half page to full page width. If you want to improve conversion; easy navigation and a natural interface are the two main pointers. Another thing that I would like to share is about AMP. I feel it safe to say, AMP helps with both ranking and conversions, but you do need to make sure it doesn’t degrade the page elements.”

These tips make a lot of sense; I read a similar post on seoroundtable which clearly stated that an AMP page is only valuable if the user experience is not compromised.

Heleneinbetween- Personal Blog

Goal- Improving Traffic

Helene In Between is a lifestyle and travel blog with over 100k monthly readers.

What design changes have you done on your site for boosting traffic?

“I would say that the best way I’ve changed my blog is to add tabs for most asked questions. For example, my design used to focus on travel, blogging, and social media. But so many people asked questions about my Life abroad or traveling with dogs. So instead of making them dig, they are now able to click on images that direct them to those specific posts,” Helene said.

Navigation of this site is eased to a great extent. If you scroll down to the end of the homepage, you will find images a bunch of images. Adding eye-catchy pictures connected with a relevant post is a creative way of the engaging users. It helps not only with traffic but also in easing the navigation.

She further said- “Anticipating your reader’s need is one of the best ways to encourage traffic and keep people on your site.”

WPKube.com- Resource/business website

Goal- Improve user engagement

WPKube is an online resource featuring WordPress info, design posts, and related technical guides.

What design elements have you changed for better User engagement?

According to the team behind the site, “We took several steps such as changing the main design of the site, removing ads, adding highly targeted optin forms, but the most critical change was improving the content. Writing content that actually helps the reader, for example, we recently updated our guide on how to install WordPress, and it improved our average on page time and bounce rate.”

KWFinder.com- Marketing and research website

Goal- getting more leads

KwFinder is a marketing tool for keyword analysis. I contacted Maros Kortis, who is managing the marketing related activities.

What design changes have you done on KWFinder for improving leads?

Maros shared “the two things that helped them the most-

  •    We’ve added a “Don’t miss any future post!” subscribe form under each blog post. During the first month, we gained 10% more blog subscribers that in the past.
  •    We’ve changed the appearance of the related article under each blog post; there used to be four at the very bottom, now it’s only one highly-related article in the bottom-right corner. The avg. CTR improved by 30%”

CTA buttons and highly-relative post suggestions have always worked well for better conversions. I mentioned CTAs as a good way of enhancing your design, in one of my previous post on Torque magazine.

OnEXtraPixel- Design and Inspiration magazine

Goal- Get more Subscribers

Onextrapixel is a web design and inspiration magazine. You can also find web development guides on this website.

What design elements you pushed on, to get more Subscribers?

Email marketing has always been helpful, and popup subscribe-box is your best shot here.

What they said- “It wasn’t until 2017 that we realized our email list would only boost by serving relevant and of course, elegant looking popups. We used most of the things shared on the post from 2014 on smart popup guide, these tips still helps boost subscription rate. We use highly-relevant content along with the subscription popup.

We created different content templates and PDF files tailored in accordance with the post type. For instance, a post on Facebook marketing tips was provided with free templates for improving Facebook ad conversion. We have built around 60k subscribers and are now focusing on other aspects of our magazine.”

I have heard about the technique mentioned by Onextrapixel magazine. It is a popular marketing technique and is used by many other advertising companies like Adespresso, a post on Instagram marketing is provided with Instagram ad examples for getting more targeted subscribers.

If you want to read a more comprehensive and in-depth guide for boosting subscribers, take a look at this guide on Torque Mag.

Pulkit is a WordPress writer and web design, enthusiast. He loves helping people with website growth and content management. When he is not writing for tech sites or design blog, he can be found discovering new WordPress tools.

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What Makes a Good WordPress Contact Page? Breaking It Down

What Makes a Good WordPress Contact Page? Breaking It Down

The contact page is a critical part of every WordPress site. Sure, you could place social media links in a top sticky bar, include a live chat down below, and embed a contact form on relevant pages. But visitors know that, if there is a means by which you can reach the company in person […]

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Ad Inserter Review: The Best WordPress Ad Management Plugin?

stats tracking

If you like making money from your WordPress site, you probably display some type of ads. And if you display ads on your WordPress site, an ad management plugin can make your life a lot simpler (and give you extra functionality that you wouldn’t be able to do manually).

When it comes to ad management plugins, Ad Inserter is, by the numbers, the most popular option at WordPress.org with over 100,000 active installs and 542 5-star reviews.

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Gutenberg 2.7 Released, Adds Ability to Edit Permalinks

Gutenberg 2.0 Released With Numerous Accessibility and Keyboard Navigation Improvements

Gutenberg 2.7 is available for testing and not only does it refine the visuals around block controls, it adds the highly requested ability to edit permalinks.

Editing Permalinks in Gutenberg 2.7

A new pagination block is available that adds a page break, allowing users to break posts into multiple pages. The block is located in the Blocks – Layout Elements section.

There are a number of changes to the link insertion interface. Gutenberg 2.7 brings back the option to have links open in the same window.

Toggle Determines Whether Links Open in a New Window

When editing linked text, the Unlink icon now stays in the toolbar instead of displaying within the link options modal. When adding links, there’s a URL suggestion tool similar to what’s available in WordPress’ current editor.

What will be welcomed news to plugin developers, the PluginSidebar API is exposed and considered final. According to the pull request, this change does the following.

Refactors all the existing Sidebar components to share the same set components and removes duplicated custom CSS styles applied to <PluginSidebar />. There are no changes to the public API of <PublicSidebar /> component, other than it is going to be available under wp.editPost.PluginSidebar.

Grzegorz Ziółkowski

This release, like the others before it, has a changelog that’s a mile long. Please check out the release post for a detailed list of changes and links to issues on GitHub.

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WordPress Accessibility Team Is Seeking Contributors for Its Handbook Project

WordPress Accessibility Team Is Seeking Contributors for Its Handbook Project

The WordPress Accessibility team is seeking contributors for its handbook project. It’s a collection of tips, resources, tools, and best practices. The goal is to educate users through summaries, articles, and reference materials.

The handbook was created after the accessibility team repeatedly noticed the same accessibility issues cropping up and not having a central place to send people to learn about them.

The team is looking for people to review articles, discover resources to add to the handbook, and suggest topics to cover. If you’re interested in contributing, please join the #accessibility-docs channel on Slack where you can ask questions and learn more about the project.

Also, consider following WPAccessibility on Twitter to keep tabs on team projects and links to resources.



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Small Businesses Need to Get Ready for AI

Small Businesses Need to Get Ready for AI

From self-driving cars to stores with no checkout stations, AI is changing our world. The business world is jumping aboard the AI train. Their eyes are focused on big profits.

With its potential to reduce labor costs, provide marketing information, and reach new heights in data management, artificial intelligence stands poised to change business just as much as the Internet. Experts agree that companies that use AI to their benefit will see tremendous growth.

Future of artificial intelligence for small businesses

No one in technology doubts AI’s impact on small businesses. Experts agree it will increase in the coming years. By some estimates, dynamic changes to workplace structure are inevitable in just five to 10 years.

For example, a small tax preparation business is likely to search out more and more AI solutions. These will reduce the number of hours its tax return preparers need for each task. The benefit is lower labor costs. The caveat may be that customers find preparing their returns much more manageable, which could lead to a decline in business.

The tax preparation firm then must invest in more attractive offerings. These could include new technology or new customer service employees. The key to survival will be providing the customer with a value not available in a consumer-oriented, AI-based tax preparation program. Reducing IT costs will become paramount to staying competitive.

Improved CRM

A diverse set of other potential AI technologies stand to benefit small business. These include improved customer relationship management (CRM) system capabilities. Others topping the list include hacker defense and predictive capabilities.

AI advancement is changing CRM system capabilities. The CRM of the future will be much less labor-intensive, according to an article in Business News Daily by Adam Uzialko. Small businesses love CRM systems like Salesforce. They track data essential for the maintenance of current business. They also provide opportunities for new business development.

Right now, they still rely heavily on input from employees. For example, salespeople must enter notes on customer meetings, and then a customer service representative must adequately annotate orders. Without this input, the CRM cannot store the needed data and use it to produce accurate reports.

AI promises to fix all that. Laborious employee inputs often don’t get done because they are repetitive. Who has time? The CRMs of the future can automate this data. Not only will they get done, but will also be unfailingly accurate.

Recording Data

AI’s memory and precision for recording data far exceed any human capability. Just think about how much data your laptop computer holds.

The CRMs of the future will store every spec of data a business could need. Better yet, they will file it and retrieve it by simple voice commands, just like Siri. In addition to this, small businesses will not have to pay employees to input and track all this data. Best of all, the data, when correctly applied, help expand the business.

When it comes to CRM, human involvement will take the form of interpreting the data. Humans will need to make business decisions based on the data points the CRM provides.

Salespeople will use the CRM more extensively to develop strategies for winning contracts. CFOs will rely on it more heavily to plan investment. COOs will use it to gauge production efficiency. CEOs will use it to evaluate the integrated performance of various divisions.

Hacking has become an increasing concern for small businesses. Ransomware, identity theft, and other forms of fraud are rife in the online world. With so many attacks originating abroad, law enforcement seems stymied.

Predictive Powers

AI is a powerful ally in locating holes in computer networks. It works 24/7 and learns very quickly. In the future, perhaps its capabilities will far exceed those of human hackers.

One of its most significant contributions to small business may be its predictive powers. Because it can store, access, and organize so much data, the next natural progression is predictions. Predictions are just a matter of analyzing past patterns to generate the most likely future.

AI is very good at patterns. Using vast reams of data no human could keep in his or her head, AI guesses future events well. For example, AI could predict when parts of wind turbines need replacement. This allows a COO or CFO to better plan maintenance expenses.

This predictive power is the future of artificial intelligence, and it can be great for restaurants. Based on what customers are in the dining room, AI can predict what music they like best as a group. Of course, this relies on having access to vast data on the customer’s musical tastes.

Artificial Intelligence Currently Under Development

Many AI products in development stand to affect significantly small business in just a few short years. One surprising trend is a change in the way people interact with AI.

We are accustomed to screen-based interactions. In the future, it will do its work without us ever seeing it. Sometimes, we may never even notice it.

Amazon’s new cashier-less store serves as a prime example. Though still in the test phase, the AI technology involved promises to further revolutionize the retail experience. Customers just swipe a card as they walk in, take what they want, and go.

There is no self-service checkout. Amazon’s AI technology can track each customer throughout the store. When a customer takes a product off the shelf, AI knows. It tabulates this in the customer’s virtual shopping cart. If the customer returns it to the shelf, it removes it from the customer’s virtual shopping cart. When the customer exits the store, it calculates the final sales price.

With Amazon’s store model customers never see the AI technology. Neither will passengers of self-driving cars. The AI technology is embedded inside what looks like a conventional vehicle, minus the steering wheel.

Message to Small Businesses: Improve Your Focus on AI

Big business is riding the front of the AI bandwagon. Companies like Amazon, Netflix, and Spotify are already using it. They are mining customer data for marketing, streamlining operations, and offering cutting-edge products and services.

61 percent of small businesses are lagging in growing their business with AI, according to Small Business Trends. This presents a great danger because big business is gaining a competitive advantage through AI development. This may leave small businesses behind.

If only big business reaches customers through AI-aided marketing, small businesses are shut out. These advances will help big businesses cut costs. This can leave small businesses unable to compete, so they must respond ASAP.

The benefits are immense. Artificial intelligence can aid each employee in doing his or her job. With this added edge, it can be like one employee doing the job of two. AI-aided CRMs provide easy customer contact ability, allowing small business to increase sales.

The future may seem overwhelming for small business owners, but artificial intelligence applications are being built for them. For example, Salesforce now offers Einstein, an AI add-on to its CRM product designed for small business. Utilizing tools like this, small businesses can keep up with trends. WordPress, of course, is making great strides in creating AI plugins, and plugins like Amazon Polly that will allow your articles to be heard through any smart device.

Though much debate still centers on how AI will affect society, one truth cannot be disputed. AI’s effect on the business world is revolutionary. The trend of AI innovation shows no sign of slowing. If you are a small business owner, you must improve your focus on AI.

AI means a faster, more data-driven business world. Without it, small businesses face a future of dwindling opportunity. By embracing future technology, small businesses can grow along with early adopters like Amazon.

Ian McClarty holds an MBA from Thunderbird School of Global Management. He has over 20 years executive management experience in the cybersecurity and data center industry. Currently, he is the CEO and President of PhoenixNAP Global IT Services. PhoenixNap employs a staff of over 600, operating in 9 separate locations including two in Phoenix, Los Angeles, Valletta, Malta; Belgrade, Serbia; Novi Sad, Serbia; Amsterdam; Singapore; and Charlotte, NC.

The post Small Businesses Need to Get Ready for AI appeared first on Torque.

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